Postmates Unlimited
The best of your city, delivered for free.
#BetterThanYourBoyfriend
A membership program bringing the city to its people with $0 delivery fees. It’s better than your boyfriend.
One of the most high-profile products at Postmates, Unlimited, offers members free delivery on orders over $20. The membership terms of Unlimited changed significantly from Postmates Plus Unlimited to the new Unlimited, so the visual design and copy were incredibly important in underscoring the value of the new Unlimited.
I mapped the interaction model so no entry point or edge-case would be missed, and went wide on visual explorations. I paired with Marketing for consistency in language and tone between Product and Marketing touchpoints to the experience between the two felt seamless to the user.
ROLE
Interaction design, visual design, motion exploration, copywriting
COllaborators
Product, engineering, marketing
Success metrics
2.5x increase in new daily signups, 60% increase from to new Postmates Unlimited, positive press coverage and public reactions.
Platforms
iOS, Android,
responsive web
problem
User problem: reward high frequency buyers with an option to eliminate delivery fees.
Business problem: food delivery has slim margins and low cost of switching to using competitors.
who it's for
Users that order food delivery frequently, and at least twice a month.
objective
Lock in users that order food delivery at least twice a month.
Cutting room floor: visual explorations
One of the earliest explorations of Unlimited used the Postmates Plus Unlimited (old Unlimited) visual branding. I inherited this project from two other designers that started initial explorations using the Plus Unlimited colors. I used their work as a baseline and did numerous variants in explorations from copy and illustration changes to hierarchy and layout changes. However, we needed a stronger differentiator. I went wide on the visual approach for the Unlimited experience, then got alignment on a final direction before creating all of the screens and states. You'll find some of my explorations below:
Cutting room floor: visual explorations
One of the earliest explorations of Unlimited used the Postmates Plus Unlimited (old Unlimited) visual branding. I inherited this project from two other designers that started initial explorations using the Plus Unlimited colors. I used their work as a baseline and did numerous variants in explorations from copy and illustration changes to hierarchy and layout changes. However, we needed a stronger differentiator. I went wide on the visual approach for the Unlimited experience, then got alignment on a final direction before creating all of the screens and states. You'll find some of my explorations below:
Cutting room floor: visual explorations
One of the earliest explorations of Unlimited used the Postmates Plus Unlimited (old Unlimited) visual branding. I inherited this project from two other designers that started initial explorations using the Plus Unlimited colors. I used their work as a baseline and did numerous variants in explorations from copy and illustration changes to hierarchy and layout changes. However, we needed a stronger differentiator. I went wide on the visual approach for the Unlimited experience, then got alignment on a final direction before creating all of the screens and states. You'll find some of my explorations below:
Cutting room floor: visual explorations
One of the earliest explorations of Unlimited used the Postmates Plus Unlimited (old Unlimited) visual branding. I inherited this project from two other designers that started initial explorations using the Plus Unlimited colors. I used their work as a baseline and did numerous variants in explorations from copy and illustration changes to hierarchy and layout changes. However, we needed a stronger differentiator. I went wide on the visual approach for the Unlimited experience, then got alignment on a final direction before creating all of the screens and states. You'll find some of my explorations below:
Cutting room floor: visual explorations
One of the earliest explorations of Unlimited used the Postmates Plus Unlimited (old Unlimited) visual branding. I inherited this project from two other designers that started initial explorations using the Plus Unlimited colors. I used their work as a baseline and did numerous variants in explorations from copy and illustration changes to hierarchy and layout changes. However, we needed a stronger differentiator. I went wide on the visual approach for the Unlimited experience, then got alignment on a final direction before creating all of the screens and states. You'll find some of my explorations below:
Mobile Experience
On mobile, the Unlimited experience was designed for both iOS and Android. The core experience was designed, along with all of the different screens, states, and edge cases from the first touchpoint all the way to every payment step for each member type (non-member, current member, free-trial member, etc). As a follow-up release and as part of a marketing push, I explored copy that would fit with the playfulness tone of the Unlimited marketing campaign.
Responsive Desktop Experience
On mobile, the Unlimited experience was designed for both iOS and Android. The core experience was designed, along with all of the different screens, states, and edge cases from the first touchpoint all the way to every payment step for each member type (non-member, current member, free-trial member, etc). As a follow-up release and as part of a marketing push, I explored copy that would fit with the playfulness tone of the Unlimited marketing campaign.
Press & Public Reactions
The successful launch of Unlimited with its playful hashtag, #BetterThanYourBoyfriend, garnered numerous positive press coverage and positive public reactions. It exceeded expectations in conversions and the percentage of users paying for Unlimited. Below are a few select articles and public reactions on the launch:
Press & Public Reactions
The successful launch of Unlimited with its playful hashtag, #BetterThanYourBoyfriend, garnered numerous positive press coverage and positive public reactions. It exceeded expectations in conversions and the percentage of users paying for Unlimited. Below are a few select articles and public reactions on the launch:
Press & Public Reactions
The successful launch of Unlimited with its playful hashtag, #BetterThanYourBoyfriend, garnered numerous positive press coverage and positive public reactions. It exceeded expectations in conversions and the percentage of users paying for Unlimited. Below are a few select articles and public reactions on the launch:
Press & Public Reactions
The successful launch of Unlimited with its playful hashtag, #BetterThanYourBoyfriend, garnered numerous positive press coverage and positive public reactions. It exceeded expectations in conversions and the percentage of users paying for Unlimited. Below are a few select articles and public reactions on the launch:
Press & Public Reactions
The successful launch of Unlimited with its playful hashtag, #BetterThanYourBoyfriend, garnered numerous positive press coverage and positive public reactions. It exceeded expectations in conversions and the percentage of users paying for Unlimited. Below are a few select articles and public reactions on the launch:
Food & Wine Magazine
Postmates Announces Free Delivery for Unlimited Members.
Food & Wine Magazine
Postmates Announces Free Delivery for Unlimited Members.
Techcrunch
Postmates Expands Unlimited, a Prime-style Subscription Service, to 250k Merchants
Techcrunch
Postmates Expands Unlimited, a Prime-style Subscription Service, to 250k Merchants
Selected Works
Postmates UnlimitedProject type
Lyft SubscriptionsProject type
Lyft Comms PlatformProject type
One Medical Video VisitsProject type
Postmates Fleet RedesignProject type
One Medical Secure MessagingProject type