Redesigning the Fleet App for a courier-first experience.
I led the redesign of the original Fleet app (which previously wasn’t designed by designers). I worked with one other designer on redesigning the Fleet app to improve the experience and integrate product optimizations in delivery (such as batching orders) to scale the business.
The problems were intellectually difficult and in a world of edge-cases, but incredibly rewarding. I owned design on the Android platform (majority of the couriers use Android) and on a few key features that were cross-platform.
I led the redesign of the original Fleet app (which previously wasn’t designed by designers). I worked with one other designer on redesigning the Fleet app to improve the experience and integrate product optimizations in delivery (such as batching orders) to scale the business.
The problems were intellectually difficult and in a world of edge-cases, but incredibly rewarding. I owned design on the Android platform (majority of the couriers use Android) and on a few key features that were cross-platform.
COllaborators
Product, engineering, design
Success metrics
It’s often difficult to quantify the success of a redesign in the short-term. Our metric was stat sig neutral on percent of jobs accepted. Percent of jobs accepted increased
Platforms
iOS, Android
who it's for
The entire Postmates' courier-base, also known as the Fleet
objective
Redesign a courier-first experience without negatively impacting metrics.
I explored a few interactions to go from the Offline state to the Online state. The motion design of this final deliverable met user needs of viewing map hot spots prior to going online while making the Newsroom cards easily accessible. This motion addressed business needs of having couriers access viewing blitz areas on the map easily in the Offline state and creating an experience that doesn't distract users from going online.
I explored a few interactions to go from the Offline state to the Online state. The motion design of this final deliverable met user needs of viewing map hot spots prior to going online while making the Newsroom cards easily accessible. This motion addressed business needs of having couriers access viewing blitz areas on the map easily in the Offline state and creating an experience that doesn't distract users from going online.
An “Offer” is where the courier is offered a delivery and has a limited amount of time to accept or decline. This is a business critical feature, so it was important for the visual hierarchy to amplify the information hierarchy. When an Offer is received, the card replaces the existing card. It’s intentionally a different color to differentiate it from the rest of the app experience.
Our success relied on this feature -- and offer acceptance not decreasing. I did extensive solution exploration and user research, which resulted in offer acceptance increasing.
An “Offer” is where the courier is offered a delivery and has a limited amount of time to accept or decline. This is a business critical feature, so it was important for the visual hierarchy to amplify the information hierarchy. When an Offer is received, the card replaces the existing card. It’s intentionally a different color to differentiate it from the rest of the app experience.
Our success relied on this feature -- and offer acceptance not decreasing. I did extensive solution exploration and user research, which resulted in offer acceptance increasing.
The final motion deliverable for marking a pickup turns the button into the green checkmark indicating that the order has been picked up. It’s possible a courier may mistakenly tap Picked Up, especially when they’re in a hurry, so I designed an “undo” interaction where a user can tap on the collapsed card to unmark their pickup. Without this, we risked an increase in Support costs.
The final motion deliverable for marking a pickup turns the button into the green checkmark indicating that the order has been picked up. It’s possible a courier may mistakenly tap Picked Up, especially when they’re in a hurry, so I designed an “undo” interaction where a user can tap on the collapsed card to unmark their pickup. Without this, we risked an increase in Support costs.
The final motion deliverable for marking a pickup turns the button into the green checkmark indicating that the order has been picked up. It’s possible a courier may mistakenly tap Picked Up, especially when they’re in a hurry, so I designed an “undo” interaction where a user can tap on the collapsed card to unmark their pickup. Without this, we risked an increase in Support costs.
The final motion deliverable for marking a pickup turns the button into the green checkmark indicating that the order has been picked up. It’s possible a courier may mistakenly tap Picked Up, especially when they’re in a hurry, so I designed an “undo” interaction where a user can tap on the collapsed card to unmark their pickup. Without this, we risked an increase in Support costs.
Selected Works
Postmates UnlimitedProject type
Lyft SubscriptionsProject type
Lyft Comms PlatformProject type
One Medical Video VisitsProject type
Postmates Fleet RedesignProject type
One Medical Secure MessagingProject type